Signal Response

Ribbons Everywhere!

Wow! Do you know what’s all over the place right now? Yeah, that’s right. Ribbons! Well of course you realize I couldn’t be left behind in the growing trend of “Ribbons on the Internet” so I had to make one.

ribbon image

What? Yep, it’s that tiny. Yep, it’s a layered Photoshop file. Don’t like the texture? Go ahead and change it. Don’t like the colour? That’s cool. A moment with Hue/Saturation should make short work of adjusting to taste/scheme/whim. They’re all over the place! It’s trendy! Yeah, I likely made it ‘cause I’m going to use it on something! Aren’t I creative? Since I’m lazy and you’re quite possibly lazy, feel free to download it, use it, break it, stretch it. Do whatever you want with it, it’s my gift to you.

Download the .zip here: Ribbon.zip and remember, ribbons are usually for prized horses, trees and lapels. Zoom in to 3200% at your own peril.

Quick Thoughts

Guess who’s coming to dinner?

Jim Pankiw, who’s made some bad judgement choices in the past, has thrown his hat into the ring as an Independent candidate in the Saskatoon-Humboldt riding. Mr. Pankiw has taken the bold step of using the internet to get his message of equality out into the world. And how can I be certain that his message is equality? Equality for all people everywhere? Sometimes you just have to check with the source.

How You Got There

Processed Identity–“a source for information about the value of the creative process designers have used to define visual identities for clients.” Yeah, that doesn’t exactly roll off the tongue but probably worth following if you’re interested in process/decisions/defence.

Internet Online Website!

Aquent’s Internet Online Website. From the copy: “Aquent’s InternetOnlineWebsite.com is a website about websites (and marketing, direct mail, t-shirts, etc.). Each familiar feature of the site is designed to be explored; rolling over them will pop up a helpful information window, letting you know what disciplines and technologies go into making that thing, and the type of people you’ll need to get the job done right.” Soooo…that means you need more than just a copy of Dreamweaver?

Doing it right.

Ok, colour me impressed. Here is a great example of local ad agency Brown doing it right by tying their outdoor/signage to a nice little piece on QR codes. Since the launch of their new site, Brown has taken the opportunity to educate and inspire client “next-steps” while promoting their own expertise and forward thinking. Too often, ad agency blogs end up being a self-congratulatory pat-on-the-back for the latest piece of “great creative from the minds at name_of_agency” which has never made much sense to me. If you want to promote your portfolio, use your portfolio. If you want to promote your agency and your staff as experts, use your blog. Inform your clients or potential clients, inspire them to help you and your staff do creative work, use your own voice as a voice of influence and don’t be afraid to give away a few secrets. You’re in advertising right? So advertise.